Blockchain marketing agency

We create digital marketing strategies for blockchain&crypto projects. From concept, pre-ICO, ICO, post ICO stages, a sustainable project should have a digital strategy to shape its presence & brand value

How we work

We prefer to have full-scope vision of client business & marketing objectives, as our approach includes both business consulting & full-marketing service.

Business
strategy
What is your
product,
for whom,
how do you
profit?
Audience analytics
Product analytics
Market analytics
Brand
strategy
What we are, rationally,
emotionally, with what
mission, what are our
core values, character, what
is our promise?
Brand identity
Visual branding
Product design
Communication
strategy
What
we say,
to whom,
why,
how?
Creative idea
Content strategy
Digital production
Media
strategy
Where we say, when,
how frequent,
whith what results,
how much
it costs?
Ecosystem & Channels
Media planning
Media buying
Business
strategy
What is your product,
for whom,
how do you profit?
Audience analytics
Product analytics
Market analytics
Brand
strategy
What we are, rationally, emotionally,
with what mission, what are
our core values, character,
what is our promise?
Brand identity
Visual branding
Product design
Communication
strategy
What we say,
to whom, why,
how?
Creative idea
Content strategy
Digital production
Media
strategy
Where we say, when,
how frequent,
whith what results,
how much
it costs?
Ecosystem & Channels
Media planning
Media buying

What we do

Consulting
Not all company or stratup
should have an ICO.
Pre ICO analytics
(competitors & audience),
token model, marketing
concept allows to grasp
the right move.
Social Media
Social is our passion.
Community management,
content strategy, wise use
of paid, earned,owned
channels is the key
to success.
Branding
We believe in strong
brands with evident
identity, visual branding,
and great product.
We just love
to do branding.
Creative & Production
Great creative should
be based on strategy & have
the right message. Still
production, visuals & user
experience, user journey
makes the difference.
Analytics
Overall reach, performance
of differnet channels is the
key for understanding
how creative & media
succeded.
Management
An established internal
process: agile, traffic & task
management, time tracking.
Media
Great creative should
be wisely delivered
to the right target audience.
Our media approach
is focused on performance
& deep analytics.
Branding
We believe in strong
brands with evident
identity, visual branding,
and great product.
We just love
to do branding.
Social Media
Social is our passion.
Community management,
content strategy, wise use
of paid, earned,owned
channels is the key
to success.
Creative & Production
Great creative should
be based on strategy & have
the right message. Still
production, visuals & user
experience, user journey
makes the difference.
Analytics
Overall reach, performance
of differnet channels is the
key for understanding
how creative & media
succeded.
Media
Great creative should
be wisely delivered
to the right target audience.
Our media approach
is focused on performance
& deep analytics.
Management
An established internal
process: agile, traffic & task
management, time tracking.

Projects

Alfred — Russia & Europe based project that uberises car maintenance market. We created business strategy for ICO from the screatch.
Tokenstars is a first blockchain talent management agency. Working with Tokenstars we created marketing strategy for communication with brands and tennis fans for first Tokenstars ICO project ACE.
Exwal — Bitcoin Debit Card. Full digital strategy creation for ICO and client acqusition. From initial competitor analysis to business strategy consulting, building digital ecosystem, branding, social media, programmatic media buying, analytics.
Alfred — Russia & Europe based project that uberises car maintenance market. We created business strategy for ICO from the screatch.
Tokenstars is a first blockchain talent management agency. Working with Tokenstars we created marketing strategy for communication with brands and tennis fans for first Tokenstars ICO project ACE.
Exwal — Bitcoin Debit Card. Full digital strategy creation for ICO and client acqusition. From initial competitor analysis to business strategy consulting, building digital ecosystem, branding, social media, programmatic media buying, analytics.

Who we are

Chaingency was established in 2017 as a response to growing industry of blockchain and demand of high- end marketing for ICO projects, blockchain and cryptocurrency projects and companies. Our key shareholder is JAMI, top 5 Russian digital agency with 8+ years of experience in marketing & communication,
media strategy, branding & digital production.

Contact us

What type of project are you growing?
  • Pre ICO consulting
  • ICO marketing strategy
  • Marketing for a blockchain project
  • Whatever